This project is meant to turn the regional touristic potential to its best The Tourist Information and Advertising Center supplies the following professional services:

- Information Office: tourism information and current tourist equipment services; web page access concerning tourist merchandise from the area; CD-ROM information.
- Promotion Office: test products; Alba Iulia monography, maps, folders, handicrafts, videotapes of touristic targets.

- Training Office: proposes training and teaching services in order to get a fit staff for touristic activities; it also supplies counseling services for private and public institutions, in view of creating new touristic products and suitable managerial techniques and getting fund suppliers.
The main targets of Alba Iulia's Touristic Information and Advertising Center are:
- the improvement of tourism range fitted to the local and regional nature;
- the suitable and efficient advertise of touristic offers: the training of the qualified staff in order to best answer to the request.
account, by means of information and publicity (marketing pattern for touristic products).